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Running a sustainable business means always asking questions – How can we further reduce our impact? Where can we do better? – and as we grow and adapt and learn we’ll continue to ask questions and find ways we can improve. We’ve established strong relationships with our makers, and we work closely with our suppliers to maintain consistently high standards. In every decision we make, we consider our environmental responsibility, our social accountability and our contribution to animal welfare. Instead of producing trend-led pieces that quickly date, we at ATHOA are focused on creating timeless garments that are made to last. Like us, our suppliers are small, family-owned businesses that care about the world in which we live, share our values and are committed to sustainability.
In designing the ATHOA collection, we understand that our final design will influence the lifelong environmental impacts of each garment. Our aim is to create only timeless products, so we slow down and think about what our customers want to wear. We want each piece you purchase to be part of your wardrobe for many years to come so we take time to consider the essential elements for both style and wearability. We ask ourselves which fabric is best for each garment, how you’ll wear the garment and how often, we question its versatility, and assess how well it will withstand frequent use. The sustainability of each garment doesn’t stop the minute it is shipped – we consider the life of each piece. We use only sustainable fabrics from our preferred fibers list. We strive to minimize waste in our factories, construct garments so as to reduce wastage and find ways to use every scrap of remnant fabric – hello scrunchies!